Active imagination is a psychological technique developed by Jung which employs a combination of talk therapy and visualization. The psychoanalyst encourages a patient to explore the unconscious through dreams, visions, and stories. Then, recurring images and patterns are identified and analyzed to provide insight into the personal and collective unconscious.

The Anima and Animus are dual archetypes that represent the feminine within the masculine psyche and the masculine within the feminine psyche. Jung proposes that these archetypal forms live within the collective unconscious, shaping individuality and interpersonal dynamics. He asserts that these archetypes have some of the most influential impacts on human relationships, affecting romantic attraction, emotional responses, and personal development.

An archetype is a recurring symbol or pattern that is inherent to human experience and emerges in many different cultures. Jung argues that the pervasive nature of archetypes across myriad human experiences is empirical proof of the existence of a collective unconscious where archetypal knowledge is stored. Examples of archetypes include the Great Mother, the Anima, and the Trickster.